Video Content Creator - Paid Social & Display Job at Innovative Metrics, Beverly Hills, CA

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  • Innovative Metrics
  • Beverly Hills, CA

Job Description

About Us

We are a performance marketing team focused on lead generation and DTC growth across verticals including mortgage, solar, insurance, home services, and supplement/vitamin brands.

Our business is driven by data, speed, and creative iteration . We don’t just “make content”—we produce ads that convert and scale .

We are looking for a Direct Response Video Creator who can work closely with our media buying team to produce high-performing video creatives that hit CPL and CAC targets .

What You’ll Do

  • Create high-converting video ads for Meta (Facebook/Instagram), TikTok, and YouTube Shorts
  • Turn winning angles into multiple creative variations quickly
  • Develop hooks, scripts, and concepts designed to stop scroll and drive action
  • Collaborate directly with media buyers to iterate based on performance data
  • Analyze ad performance (CTR, hook rate, retention, CPA) and refine creatives accordingly
  • Produce UGC-style, testimonial, founder-style, and problem/solution ads
  • Leverage AI tools to generate, iterate, and scale creative production (avatars, voice, editing, etc.)
  • Plan and execute on-location shoots with models/actors
  • Maintain a high output of creatives (5–20+ per week depending on workflow)

What We’re Looking For

Must-Have:

  • Proven experience creating direct response video ads (not just organic content)
  • Strong understanding of:
    • Hooks / scroll-stopping intros
    • Conversion-focused storytelling
    • Ad fatigue and creative iteration
  • Experience working with paid social teams or media buyers
  • Ability to produce content quickly and consistently
  • Comfortable receiving and acting on performance-driven feedback

Strong Plus:

  • Experience in:
    • Lead generation (mortgage, solar, insurance, home services)
    • DTC brands (supplements, vitamins, health products)
  • Familiarity with Meta Ads and/or TikTok Ads performance metrics
  • Experience producing or directing UGC-style content
  • Copywriting or scripting skills for ads

What Success Looks Like

  • Your creatives help lower CPL and CAC over time
  • You consistently generate new winning angles and iterations
  • You move fast, test aggressively, and improve based on data
  • You become a key partner to our media buying team

Compensation

  • Competitive monthly compensation (based on experience)
  • Performance-based bonuses tied to winning creatives and scaling results
  • Comprehensive healthcare coverage - Medical, Dental and Vision
  • Paid vacation
  • Paid sick and mental health days
  • Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth
  • Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits
  • Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

Job Tags

Full time

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